English content is saturated. The future of Indian lifestyle content is in Hindi, Tamil, Telugu, Malayalam, and Marathi. Creators are moving away from South Delhi posh (SoDel) aesthetics to showcase "Bharat" —the small towns and villages.
English content is saturated. The future of Indian lifestyle content is in Hindi, Tamil, Telugu, Malayalam, and Marathi. Creators are moving away from South Delhi posh (SoDel) aesthetics to showcase "Bharat" —the small towns and villages.