Employees who blend personal content with work identity face burnout. The expectation to be "always on" – posting, engaging, and curating – consumes cognitive resources that could be directed toward actual job performance.
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Video content showing the real, unglamorous parts of your job (problem-solving, coding, writing, selling) builds trust. Use TikTok/Reels with captions like "The real work behind the title." Employees who blend personal content with work identity