What do you do next? Most users click “Page 2.” That is a mistake.

In the early days of the web, finding information was a linear, paginated struggle. You didn't scroll; you clicked "Next." The header "Search Results 1 - 10 of 72"

It tells you that the system worked. It found 72 needles in a haystack. But it is also warning you that only 10 needles are on your screen. The remaining 62 are hiding behind seven pagination clicks.