Unlike the unified "REWE" brand in Germany, PRIMUS operates a multi-format, multi-brand strategy:
The platform is powered by REWE digital, the group's specialized IT unit that develops high-performance technologies for the entire organization. primus rewe group
: According to the REWE Group official site, Primus implements group-wide procurement strategies to ensure standardisation and efficiency across different national and international business units. Unlike the unified "REWE" brand in Germany, PRIMUS