The digital revolution turned the monologue into a dialogue. The introduction of the DVR, followed by YouTube (2005) and the rise of streaming services (Netflix’s streaming launch in 2007), shifted the power dynamic. Suddenly, the consumer was the curator.
"It's just a friend. Chill out."
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To understand where we are, we must look at where we came from. For most of the 20th century, popular media was a monologue. Three major television networks, a handful of movie studios, and a few powerful record labels dictated what the public consumed. Entertainment content was a "push" economy: products were pushed to the consumer, and the consumer had limited choice. If you missed the Tuesday night episode of M A S H*, you were out of luck. The digital revolution turned the monologue into a dialogue