BBVA’s aggressive digital transformation under the leadership of Carlos Torres Vila provides the perfect case study for Puig’s principles. As the bank pivoted to become a “digital native,” it faced the classic innovator’s dilemma: how to protect the legacy business while creating the future. Puig’s talks to BBVA executives and teams focused on a crucial internal barrier: fear. He posits that fear of failure, fear of judgment, and fear of the unknown paralyze the prefrontal cortex—the brain’s center for higher reasoning and creativity. By teaching mindfulness, emotional regulation, and the reframing of failure as “data,” Puig helped BBVA employees dismantle the neurological anchors holding them back. Reinvention, in this sense, became less about learning new software and more about unlearning the fear of looking incompetent.
: He stopped fighting the "wind" of his unconscious mind and learned to set his sails, using his emotions as energy rather than letting them "hijack" his intelligence. reinventarse mario alonso puig bbva
Reinventarse: El Camino de Mario Alonso Puig en BBVA Aprendemos Juntos He posits that fear of failure, fear of
As Puig himself says, "Reinvention is not a one-time event; it's a continuous process. It's about being agile, adaptable, and willing to evolve." : He stopped fighting the "wind" of his
Javier’s face wasn’t an analyst’s or a manager’s. It was a storyteller’s. And in a bank powered by AI, the most disruptive technology turned out to be a man who finally dared to listen.