Step 1 Enter Your Email Email Continue To Start Better -

This specific wording is designed to lower the barrier to entry by framing the first step as a "better" way to start a typically complex process, such as buying a home or refinancing. Core Brand Messaging

schemes. Always verify the URL in your browser before entering sensitive information. Functionality: On many legitimate sites (like step 1 enter your email email continue to start better

Example of an informative text: