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Before high-speed 4G or widespread WhatsApp, content spread through a "physical" social network. In schools, coffee shops, and workplaces across Malaysia, people would lean their phones together to transfer files via or Infrared .

TikTok and Telegram are the primary engines for this type of entertainment. TikTok’s massive influence in Malaysia—contributing billions to the digital economy—also makes it a prime space for "teasing" or advertising these viral files.

Users feel a sense of entertainment through the perceived "behind-the-scenes" look into others' lives.