Jenny | Scordamaglia Photoshoot 2009 Target Work //top\\

Following her initial success in Miami, Scordamaglia’s career transitioned again toward spiritual and wellness advocacy:

In most 2009 glamour photography, soft focus and averted eyes were the norm. Jenny broke that rule. Her 2009 photos feature a high-contrast lighting setup that makes her eyes the darkest point in the frame. Photographers call this the "point of entry." By staring directly at the viewer, she turned the passive viewer into an active participant. It was targeted, intentional, and aggressive. jenny scordamaglia photoshoot 2009 target work

The 2009 Target campaign, of which Scordamaglia's photoshoot was a part, was significant for the brand. At the time, Target was working to revamp its image and appeal to a wider audience. The campaign's focus on fashion and accessibility was a deliberate effort to position Target as a go-to destination for stylish, affordable clothing. Photographers call this the "point of entry