Client — Drip

Designing drips requires both craft and discipline. Below are high-payoff patterns.

If you want to shift your business model toward Drip Clients, you need to change your pricing, packaging, and onboarding. Drip Client

A client paying a small amount monthly has very low "switching friction." It is emotionally easier to cancel a $10,000/year contract than to cancel a $10/month subscription. However, the aggregate of thousands of small subscriptions creates a moat around your revenue. Designing drips requires both craft and discipline

You should avoid a drip client if: