At 3:00 AM, deep into the updated sections on Digital Marketing , the "Aha!" moment struck. Kotler spoke of the shift from traditional media to Engagement . Mateo realized his business didn't need a massive billboard; it needed a community. He stayed up until dawn, rewriting his entire marketing plan to focus on co-creation and social influence.
Capítulo 1: Creación de valor y compromiso del cliente. Principios De Marketing Kotler 17 Edicion Pdf