If you're managing a website like MovierulzHD (though, as mentioned, such sites operate in a legal gray area), tools like SEMrush, Ahrefs, and Moz can help optimize your site's visibility.

Based on available web data, "tools" or "new" in this context generally refers to the following:

The download is likely a (malware). Once you run the .exe file, it will scrape saved passwords from your browser, cookies, crypto wallets, and autofill data.

Because Movierulz is an illegal pirate site, they do not develop legitimate software. When you search for , the results are controlled by cybercriminals.