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The book offers a comprehensive study of the trademark from its historical roots to modern applications. Marks of Excellence: The History and Taxonomy of Trademarks

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"Marks of Excellence: The History and Typology of Branding" is a comprehensive guide to logo design and branding. The book covers the history of branding, from ancient civilizations to modern times, and provides an in-depth analysis of logo design typology. Mollerup argues that a logo is not just a symbol, but a mark of excellence that represents a brand's values and mission. The book offers a comprehensive study of the