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The evolution of video consumption habits, characterized by the proliferation of multiscreen devices and Over-The-Top (OTT) platforms, has necessitated a paradigm shift in video distribution. Traditional hardware encoders, while reliable, lack the agility required for modern dynamic channel lineups. IP video transcoding—the process of converting a video file or stream from one format to another—has become the backbone of modern broadcasting. ip video transcoding live 90 channel license link