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Veterinary science also relies on behavioral principles to navigate the clinical environment. For a prey species like a rabbit or a horse, or a predator species like a cat, a veterinary clinic is a terrifying landscape of novel smells, loud noises, and restraint. High levels of fear and stress trigger a physiological cascade—releasing cortisol and adrenaline—that can skew blood work results, elevate heart rate, and suppress immune function. This phenomenon, known as "White Coat Syndrome," renders physical examinations less accurate. KPIs: Conversion rate, CPA, CAC:LTV