Perhaps the most visible trend is the explosion of thrifting ( baju bekas ). Driven by inflation and a rejection of fast fashion, malls are no longer the primary hangout.
In the beauty sector, Indonesian youth are driving the demand for halal and natural products, reflecting their growing awareness of self-care and wellness. Skincare and makeup products from local brands, such as Wardah and Make Over, are gaining popularity, showcasing the growing confidence of Indonesian youth in their local beauty industry. Perhaps the most visible trend is the explosion
Indonesia is often called a "Mobile First" nation. For the youth, life happens on a smartphone. Skincare and makeup products from local brands, such
: Being a "Content Creator" is a top career aspiration. This has led to a boom in "Instagrammable" cafes and public spaces designed specifically for photo opportunities. 3. Fashion: Thrifting vs. Local Pride : Being a "Content Creator" is a top career aspiration
Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like and Tenun , wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports
They organize via Twitpic posters and Google Forms. They are less interested in street protests (which they view as performative for older generations) and more interested in boycotts and crowdfunding for marginalized groups.
Indonesian youth have mastered the art of 鈥攖he act of complaining or venting about life鈥檚 struggles (traffic, work, love) with a heavy dose of humor and irony.