Of Brand Building Pdf — Diageo Way
"Stop obsessing over brand 'love.' Love doesn't pay distributors. Focus on brand 'habits.' If your consumer doesn't miss you when you're gone, you aren't building a brand, you are renting attention."
"Stop obsessing over brand 'love.' Love doesn't pay distributors. Focus on brand 'habits.' If your consumer doesn't miss you when you're gone, you aren't building a brand, you are renting attention."