: While the production value is decent for a niche OTT (Over-The-Top) platform, it does not match the high-budget standards of mainstream streamers like Hotstar or Netflix.

Naukri PrimeShots was a launched by Naukri.com (India’s leading job portal) in 2023. Unlike the platform’s usual job listings and career advice content, PrimeShots focused exclusively on lifestyle and entertainment topics aimed at young working professionals.

Let’s look at a real-world example. FinTechify (name changed), a Bengaluru-based startup, was struggling to hire Node.js developers in Q2 2023. They had tried regular Naukri listings with zero luck.

The series features popular faces from the Indian digital space: