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| Campaign | Issue | How They Used Survivor Stories | Impact | |----------|-------|--------------------------------|--------| | (2017) | Sexual violence | Millions shared “Me too” – short, solidarity-based stories. Normalized disclosure. | Cultural shift; hundreds of perpetrators named; laws changed. | | Dove Real Beauty | Body image / eating disorders | Survivors of negative body image shared their journeys. | Increased self-esteem metrics; brand loyalty; sparked global conversation. | | HIV Stigma Campaign (U=U) | HIV/AIDS | Undetectable survivors shared stories of healthy dating & childbirth. | Reduced medical stigma; increased testing & treatment adherence. | | Red Sand Project | Human trafficking | Survivors poured red sand into sidewalk cracks, symbolizing “fallen through the cracks.” | Visual, participatory; reached millions; trained 200k+ first responders. |

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