For decades, veterinary medicine focused primarily on the physical: repairing broken bones, treating infections, and managing internal organs. However, modern veterinary science has undergone a paradigm shift, recognizing that an animal’s physical health cannot be fully separated from its psychological state. Today, the intersection of represents one of the most critical frontiers in animal welfare.
Beyond the clinic, this field plays a vital role in agriculture and wildlife conservation.
: Using positive reinforcement to modify behaviors, making vet visits less traumatic for the animal.