Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Jun 2026

Utilizing perceptual mapping to visualize brand standing against competitors.

He defines a "model" as a simplified representation of reality used to solve specific problems, such as assessing how advertising variables directly impact sales. improve customer value

Conclusion A strategic marketing analytics program pairs causal models with targeted metrics and disciplined measurement practices. Combining MMM, attribution/incrementality testing, and CLV-driven decisions enables marketers to optimize spend, improve customer value, and demonstrate clear business impact. improve customer value

Whether you are a student or a seasoned CMO, mastering these strategic models is essential for navigating today’s data-heavy landscape. improve customer value