How Brands Grow Part 2 Epub

: Offers the revised 2nd edition in an eTextbook format with study tools. Oxford University Press

In the world of marketing science, few works have disrupted conventional wisdom quite like Byron Sharp’s How Brands Grow: What Marketers Don’t Know . Published in 2010, the first book shattered long-held myths about brand loyalty, differentiation, and the "tribal" nature of consumers. It introduced the world to evidence-based principles from the Ehrenberg-Bass Institute, namely the , Natural Monopoly , and the primacy of Mental and Physical Availability . how brands grow part 2 epub