: It may refer to the "XS" (Extra Small) clothing size, suggesting that a tighter or smaller fit is preferable for a specific style or aesthetic.
As skepticism toward mass-market advertising grows, audiences are retreating into trusted, smaller circles. A recommendation from a niche creator often carries more weight than a multi-million dollar ad campaign. 3. Short-Form as the Discovery Engine
Raise your hand if you’ve started a "big" blockbuster movie recently and turned it off halfway through. 🙋♂️