Shows like Squid Game (South Korea) or Money Heist (Spain) have proven that language is no longer a barrier to becoming a global phenomenon. Entertainment content is increasingly reflecting a multi-faceted world, allowing audiences to see themselves represented in stories that were previously gatekept by traditional studios. Transmedia Storytelling: Worlds Beyond the Screen

The rise of digital technologies and social media has also led to changes in the types of entertainment content being created. The popularity of short-form content, such as YouTube videos and social media clips, has grown significantly. Additionally, there has been a surge in the creation of niche content, catering to specific audiences and interests. The growth of international content, including K-dramas and anime, has also become a notable trend, with global audiences embracing entertainment from around the world.

The success of Netflix and YouTube paved the way for the proliferation of streaming services. Today, platforms like Hulu, Amazon Prime Video, Disney+, and Apple TV+ offer a wide range of entertainment content, including original TV shows and movies. The rise of streaming services has led to a shift in consumer behavior, with more people opting for online content over traditional TV and cinema. The COVID-19 pandemic has accelerated this trend, with streaming services experiencing significant growth during the lockdowns.