One of the most dangerous trends in awareness campaigns is the search for the "perfect survivor." This is the survivor who is photogenic, articulate, morally blameless, and recovering in a linear, positive fashion. This erases the vast majority of survivors who may be messy, angry, struggling with addiction, or who make choices the public deems unsavory. Ethical campaigns use survivor stories to expand the definition of victimhood, not narrow it.

Ethical campaigns ask:

If you encounter this on a platform, do not engage with the user. Instead, report the comment immediately for "Harassment," "Threats of Violence," or "Sexual Content," and then block the user to prevent further interaction.

Ethical campaigns prioritize the survivor’s agency. A survivor should never feel pressured to share their story for the sake of a campaign. Consent must be informed, ongoing, and revocable. Campaigns must ensure that survivors understand how their story will be used, where it will be published, and the potential risks involved.

Technology has supercharged the reach of survivor stories.

: Focus on reshaping the global understanding of sexual violence by providing a platform for survivors to share their journeys ethically.