There is a hidden cost to this virality: .

: There have been instances where women wearing the hijab faced discrimination in educational and professional settings. However, there's also a growing movement to promote inclusivity and diversity.

The hijab has a long history in Indonesia, dating back to the 13th century when Islam first arrived in the archipelago. Initially, the hijab was worn by women in conservative Muslim communities, particularly in the northern regions of Sumatra and Aceh. However, it wasn't until the 1980s that the hijab gained widespread popularity, particularly among young women, as a symbol of Islamic identity and piety.