Because Corporate Strategy (1965) is a copyrighted work published by McGraw-Hill, finding a legal, free full-text PDF is difficult. However, you have several legitimate options:
Exporting, opening new branches, or targeting different age demographics. Product Development (New Product, Existing Market) Create new offerings for a loyal, existing customer base.
When you search for the 1965 text, you are usually looking for the origin of (sometimes called the Product/Market Expansion Grid). It is the tool that forces leaders to ask four simple but brutal questions about growth:
