Despite being heavy consumers of media, Latinas and the broader Latino community remain significantly underrepresented or misrepresented in mainstream entertainment:
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The lack of representation and diversity in entertainment industry decision-making positions has resulted in a dearth of authentic, nuanced storytelling about Latina experiences. According to a USC Annenberg study, only 4.9% of speaking characters in top films were Latina, and a mere 2.4% of lead characters. This erasure has significant consequences, as it denies Latinas a platform to share their stories, perpetuates stereotypes, and reinforces the notion that their experiences are not valuable or relevant. Despite being heavy consumers of media, Latinas and