Indonesia has one of the world’s largest TikTok user bases. It’s no longer just an entertainment app; it’s a search engine, a marketplace (TikTok Shop), and the primary source of music discovery.
Indonesia is often called a "Mobile First" nation. For the youth, life happens on a smartphone. Indonesia has one of the world’s largest TikTok user bases
: Traditional values like gotong royong (mutual assistance), kinship, and hospitality remain central to their identity, even as they embrace western pop culture [10, 12, 27]. it’s a search engine
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