It was the summer of 2010, and the internet was a wilder, slower place. Dial-up tones had faded, but the Wild West ethos remained. In a sun-bleached server farm somewhere outside Phoenix, a forgotten corner of the web pulsed with a strange, specific energy: a blog called .
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That was the joke. That was the aesthetic. A celebration of a specific kind of 2010 pre-smartphone bliss: unbothered, glossy, and blissfully unaware of the irony. The comments flooded in. It was the summer of 2010, and the
Looking back at content from February 2010, we see the tail end of the "DVD era" of modeling. This was a time of: It was the summer of 2010