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If the 20th century was defined by mass media (three TV networks, a handful of movie studios, top-40 radio), the 21st is defined by micro-targeting. Netflix, YouTube, and Spotify don't just host content; they curate reality.

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In the span of a single morning, the average person glances at a notification from a streaming service, scrolls past a celebrity breakup on social media, listens to a true-crime podcast on the commute, and debates the finale of a superhero series at lunch. We are the most entertained society in human history. Yet, we rarely stop to ask: are we consuming popular media, or is it consuming us? If the 20th century was defined by mass

: Traditional stars and digital creators are increasingly using their platforms for political and social advocacy, leveraging "parasocial relationships" to influence public opinion. In the span of a single morning, the