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is Eco’s critique of "iconic signs". In classic semiotics, an icon (like a portrait or a map) was thought to represent an object because it "looked like" it. Eco dismantled this "naïve iconism," arguing that even the most realistic images are governed by cultural codes and conventions.
The Absent Structure ( La struttura assente ), published by Umberto Eco in 1968, is a foundational text that bridged the gap between rigid structuralism and the emerging post-structuralist movement. It represents Eco's first major foray into systematic semiotics, evolving ideas first touched upon in his earlier work, The Open Work . Core Concepts & Themes
First, a crucial clarification:
is Eco’s critique of "iconic signs". In classic semiotics, an icon (like a portrait or a map) was thought to represent an object because it "looked like" it. Eco dismantled this "naïve iconism," arguing that even the most realistic images are governed by cultural codes and conventions.
The Absent Structure ( La struttura assente ), published by Umberto Eco in 1968, is a foundational text that bridged the gap between rigid structuralism and the emerging post-structuralist movement. It represents Eco's first major foray into systematic semiotics, evolving ideas first touched upon in his earlier work, The Open Work . Core Concepts & Themes
First, a crucial clarification: