Human brains are hardwired for storytelling. Research suggests that when we hear a narrative, our brains release oxytocin, the "bonding hormone." This chemical reaction triggers empathy and motivates us to help others.

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The publication sparked massive protests led by stars like Jackie Chan and Tony Leung, Lau's husband. Protesters condemned the magazine for its "immoral" exploitation of a trauma victim.

The latter creates a visceral knot in the stomach. It is unshakable. Effective have learned that one specific, authentic survivor story is worth a thousand spreadsheets.