Interestingly, Gulmarg is becoming a repack hub for horror and thriller OTT series. The deep pine forests, the fog rolling down the meadows, and the abandoned colonial-era bungalows provide a "haunted repack" that requires zero CGI. Producers take the same landscape used for a romantic song and repack it the next week for a murder mystery.
The physical infrastructure serves as the primary "set" for modern media content: Gulmarg fashion show sparks row in Indian ... - BBC
: The famous "Bobby Hut" remains a popular attraction, named after the 1973 film Bobby that helped put Gulmarg on the global cinematic map.
For example, an influencer shoots 10 hours of raw footage walking through the Gulmarg Golf Course (the highest green golf course in the world) in winter. That raw footage is then repacked into: