In the past, Elena would have capitulated. She would have said, "Okay, let's see what we can do," or "I guess it’s the only way," effectively surrendering her values to keep the peace. But today was different. Last night, she had stayed up late reading a treatise on negotiation by William Ury, specifically the concept of She had read the PDF on her tablet until the battery died, absorbing the framework: Yes! No. Yes?

Qué encontrarás en el PDF

¿Te cuesta decir “no” sin sentir culpa? Aprende a negarte con respeto y eficacia.

Antes de sumergirnos en el concepto del "No Positivo", es crucial entender la autoridad detrás de la idea. William Ury es cofundador del Programa de Negociación de la Universidad de Harvard. Ha pasado más de cuatro décadas mediando en conflictos internacionales, desde guerras civiles en Venezuela y Yugoslavia hasta disputas empresariales en Silicon Valley.