Ben Settle - Email Players 1 — - 15

Issues 11 through 15 tackle the operational reality

He argues that every "No" frees up energy for the "Yes." For the email player, the only "Yes" is writing the daily email and shipping the product. This issue alone has freed thousands of marketers from the trap of "busy work." Ben Settle - Email Players 1 - 15

: Using psychological "micro-riddles" (a tactic often credited to the late Gary Halbert) to make your emails more engaging than a Netflix thriller. The "Anti-Pitch" Sale Issues 11 through 15 tackle the operational reality