Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
: A condensed list of Sutherland's core principles. alchemy rory sutherland pdf exclusive
Alchemy by Rory Sutherland Rory Sutherland's argues that logical solutions often fail because humans are irrational . He suggests that to solve big problems, we must embrace psychological magic —ideas that don't make sense on paper but work in practice. Key Concepts & Useful Stories Alchemy: The Dark Art and Curious Science of