Popular videos on TikTok are now driving TV ratings. If a scene from a 90s sinetron goes viral on TikTok because of a meme sound, the original broadcaster re-airs the series to massive success. Conversely, a TikTok comedian who rises to fame ( Baim Paula , Fiki Naki ) often lands a spin-off web series on Vidio or Disney+ Hotstar within months.
Pop and "Jazz-Galau" are dominating the airwaves, fueled by TikTok and Spotify trends. 20 Best YouTubers in Indonesia in 2026 - AJ Marketing Popular videos on TikTok are now driving TV ratings
: There is a significant rise in "shoppertainment," where consumers engage with live streaming for both hedonic (pleasure) and utilitarian (shopping) value. Popular videos on TikTok are now driving TV ratings