During this period, Japan developed its "Cool Japan" identity through three major pillars: : Osamu Tezuka’s
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in the 1960s revolutionized animation, proving that the medium could handle complex, adult themes. By the 1990s, Dragon Ball and Pokémon began their global conquest. During this period, Japan developed its "Cool Japan"
: Japan maintains the world's third-largest box office revenue ($1.5 billion in 2022) and is noted for a rich history of director-led "cult" productions. Cultural Dynamics & Industry Trends During this period